Entrepreneur Essentials Course Description

In this course, the student will create a plan for starting or growing a new business or launching a new product or idea. The student will examine how their own leadership style and behaviors influence success. The student will construct models and develop plans that include identifying customer needs, examining competition, creating financial forecasts, marketing, and a simplified business plan. (4 lect.)

At the conclusion of this course, participants should be able to quickly and clearly present articulate the core concepts of their business (what problem do you solve, who is your core customer, how will you make money).


Session 1 - In-Person

Jackson, WY 

Friday, October 18th - Reception and Kick-Off

5 pm to 8 pm

Saturday, October 19th - Classroom Session

9 am to 5 pm

Sunday, October 20th - Classroom Session

9 am to 1 pm

Session 2 - Online 

Thursday, October 24th

5 pm to 7 pm

Session 3 - Online

Tuesday, October 29th

5 pm to  7 pm

Session 4 - Online

Tuesday, November 5th

5 pm to 7 pm

Session 5 - Online

Tuesday, November 12th

5 pm to 7 pm

Session 6 - In-Person

Casper, WY

Friday, November 14th - Reception and Kick-Off

5 pm to 8 pm

Saturday, November 15th - Classroom Session

9 am to 5 pm

Sunday, November 16th - Classroom Session

9 am to 1 pm



  • Identification and Communication of a Business Vision

  • Concept Development

  • Competitive Positioning

  • Financial Pro Forma

  • Decision Making

  • Business Plan Development



In order to successfully complete this course, the student will

  1. Analyze how leadership styles impact the business concept.

  2. Research customer needs to clarify target markets utilizing quantitative and qualitative data.

  3. Conduct a competitive analysis.

  4. Analyze the viability of a new venture or idea.

  5. Evaluate the competitive position of their product or service in the industry.

  6. Summarize various decision-making models and tools.

  7. Critique new venture financing options.

  8. Create a framework for a business plan.


Course Instructor

Sandy has spent her career helping individuals and organizations develop their vision and make it a reality.  She has over 30 years experience in business from blue chips to start ups along with a lifetime of study on human potential and consciousness. She began her career in brand management at Procter & Gamble, then co-founded a start up called Imagitas which sold to Pitney Bowes in 2005 for $265 million.


She has taught leadership, communications and marketing at Tufts, Miami of Ohio and Harvard Kennedy School where she served as Assistant Dean.  For the last six years she has co-created and taught leadership classes and the Start Up Intensive in Jackson, WY, as well as coached clients and organizations. She is a mother of five.


Course Instructor

Liza is an experienced financial/consulting professional, passionate about startups and creating opportunities in Jackson. She has worked with a number of startup businesses, both on strategy, fundraising and business development.  Before moving to Jackson, Liza spent 12 years on Wall Street on the investment side of the business.  She started her career at Cowen & Company, worked at Goldman Sachs, and helped grow three startup hedge fund businesses in New York.  She is the co-founder of Silicon Couloir, a Jackson-based non-profit whose mission is to nurture entrepreneurship in the greater Teton region.  She also co-founded and runs the Silicon Couloir Angel/Mentor network. Liza has an MBA from The Wharton School of Business and graduated from Dartmouth College.  Liza lives in Jackson with her family.